Pure English review requests read like a corporate email that wandered into a chat app. Pure formal Hindi can feel oddly stiff for a WhatsApp message between a shop and a regular. Thoda English, thoda Hindi, likha jaise aap bolte hain, sounds like an actual person sent it, not a system, and that alone changes whether someone bothers to tap the link.
We have read a lot of these templates, ours and other people's, and the ones that get ignored share a pattern: they sound translated. The ones that work sound like a text from someone the customer actually knows.
The formula, in four parts
Every template that has worked well for us follows roughly the same shape, in this order.
- Naam se bulao. "Hi Priya" beats "Dear Customer" every time, in any language.
- Ek specific cheez yaad dilao. The dish, the haircut, the checkup, not a generic "your visit."
- Seedha maango, ghuma phira ke nahi. Say the word "Google review" plainly. Vague requests get vague responses, or none.
- Link, aur ek chhota sa thank you. Close warm, not transactional.
Four templates that actually sound like a shop, not a script
Restaurant, straight after billing
"Hi Rahul! Umeed hai biryani pasand aayi 😊 Agar 20 second ka time ho toh ek Google review chhod dena, bahut help hoga humare liye 🙏 [link]"
Sent within an hour of the bill, while the meal is still fresh in memorySalon, right after the appointment
"Hi Meera! Naya haircut kaisa laga? Agar pasand aaya toh ek chhota sa Google review de dena, dusre clients ko bhi pata chale 💇 [link]"
Ties the ask directly to the specific service, not a generic "thanks for visiting"Clinic, a couple of hours after a consultation
"Namaste Mr. Sharma, Dr. Verma yahan se. Aapki checkup ke baad agar sab theek laga toh ek Google review zaroor share karein, doosre patients ko bhi bharosa milta hai 🙏 [link]"
Slightly more formal register, matching how a clinic actually talks to patientsRetail shop, at pickup or delivery
"Hi Aman! Order mil gaya na theek se? Agar sab sahi laga toh 20 second nikal ke Google pe review daal dena, bahut matter karta hai chhoti dukaan ke liye 🙏 [link]"
"Chhoti dukaan ke liye" does real work here, it makes the ask feel personal, not corporateNaming why it matters to you specifically, "chhoti dukaan ke liye," "dusre clients ko pata chale," turns the ask from a favour into something the customer feels genuinely part of. It costs four extra words and changes how the message lands.
What Meta actually approves, and what gets rejected
Since this goes out as a pre-approved template through the WhatsApp Business Platform, a few rules matter more than tone. Variable fields like the customer's name or the shop's name use placeholders (written as {{1}}, {{2}} during submission) rather than free text. Templates offering a discount or reward in exchange for the review get rejected, and rightly so, since that crosses straight into the incentivised-review problem Google's own policy exists to catch. Keep the ask plain and unconditional, and approval is usually straightforward.
"Dear valued customer, we would appreciate your feedback" translated literally into Hindi is somehow worse than the English original. The goal is not translation, it is writing the message the way you would actually say it out loud to that customer standing in front of you.
Write it once, in your own words, we'll send it every time
FiveNudge sends your approved WhatsApp template automatically after every visit, in the exact Hinglish, Hindi or English you choose.
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