We collect what we need to run FiveNudge and nothing more. Your customers' phone numbers belong to you. We use them only to send the review messages you asked us to send, we never sell them, and we never message your customers for our own purposes. You can ask for your data, or its deletion, any time at hello@fivenudge.com.
This Privacy Policy explains how FiveNudge ("we", "us"), operator of www.fivenudge.com and app.fivenudge.com (the "Service"), collects, uses and protects personal data. It applies to business owners who use the Service ("you") and to the customer contact data you upload.
1. Data we collect
- Account data: your name, business name, email address, phone number, and password (stored in hashed form).
- Your customers' data (uploaded by you): phone numbers and, optionally, names, provided by you so we can send review requests on your behalf.
- Messaging data: the templates you configure, delivery status and reply signals (for example, an opt-out message) needed to run the thank-you → link → reminder sequence and to stop it at the right time.
- Connection data: the identifiers needed to connect your WhatsApp Business number via the official WhatsApp Business API, and the Google review link you configure.
- Billing data: plan, invoices and GST details. Card/UPI payments are processed by our payment provider; we do not store your card numbers.
- Usage data: basic analytics about how the website and app are used (see "Cookies and analytics" below).
2. How we use data
- To provide the Service: sending your messages, tracking the sequence, stopping on review or opt-out.
- To bill you, provide invoices, and offer support.
- To keep the Service safe: enforcing message limits, monitoring number quality, preventing spam and abuse.
- To improve the product, using aggregated, de-identified usage information.
What we never do: we never sell personal data. We never use your customers' numbers to market anything to them. We never message your customers except as part of the flows you configured.
3. Your customers' data: your ownership, our role
For customer data you upload, you are the data fiduciary (owner) and we act on your instructions as a processor. You are responsible for having a lawful basis (such as consent or legitimate business relationship) to share those numbers with us. We process them solely to deliver your review-request flows, and we delete them on your request or when you delete your account.
4. Sharing with third parties
We share data only with the providers needed to run the Service:
- Meta (WhatsApp Business API): to deliver your messages. Message content and recipient numbers necessarily pass through WhatsApp's infrastructure, governed by Meta's terms.
- Payment providers: to process subscriptions (UPI/cards).
- Hosting and infrastructure providers: to run the app and store data.
- Google Analytics: for website usage statistics (see below).
- Authorities, if required by law.
5. Cookies and analytics
Our website uses Google Analytics (gtag.js) to understand aggregate visitor behaviour: pages visited, approximate location, device type. This involves cookies and similar identifiers set by Google. You can block cookies in your browser or use Google's opt-out tools; the website works fine without them. The app uses cookies necessary for login sessions.
6. Data retention
- Account data: kept while your account is active, deleted within 90 days of account deletion (except invoices and records we must keep under Indian tax law).
- Customer contact data and message logs: kept while your account is active so the sequences work correctly; deleted on your request or with account deletion.
7. Security
We use industry-standard measures, including encryption in transit, hashed passwords, access controls and the official WhatsApp Business API, to protect data. No system is 100% secure, but we design the Service to hold the minimum data it needs to do its one job.
8. Your rights
Under India's Digital Personal Data Protection Act, 2023 (and similar laws), you can ask us to: access the personal data we hold about you, correct it, delete it, or explain how it is used. Email hello@fivenudge.com and we will respond within 30 days. If your customers contact us directly about data you uploaded, we will refer them to you and assist you in honouring their request.
9. Children
The Service is for businesses and is not directed at children. We do not knowingly collect data from anyone under 18.
10. Changes to this policy
If we make material changes, we will notify you by email or in-app before they take effect. The "Last updated" date at the top always reflects the current version.
11. Contact
Privacy questions or requests: hello@fivenudge.com. It reaches a human, usually the founder.